As World War II began, Zippo ceased producing consumer models of their windproof lighter and focused on supplying the army.
With brass being required for military machinery, Zippo produced lighters made of steel instead and coated them with black paint so they wouldn’t corrode on the battlefield.
Yet, here we are, some 83 years later, and the Zippo brand continues to thrive. Well, there are a number of reasons—a determined founder, some clever ad placements, war—but one that shouldn’t be overlooked is collectibility, which is something Zippo has catered to—both knowingly and unknowingly—since its earliest days.
About 30% of Zippo’s sales are to collectors, according to Patrick Grandy, the company’s Corporate Media and Communications Manager.
The letter will be A through L and each represents a month on the calendar.
If you plan to buy it, you need to know that value.But that’s a figure that doesn’t happen overnight—hell, it took Ty Inc.