However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.The other reason all these people are on OKC is, of course, that the site is free to join. Well, yes, in my experience of online dating, free is very definitely bad.And it's here where you encounter the second major drawback. Free sites are packed full with spammers and scammers and people looking for casual sex.I don't doubt Frind's altruistic intentions but it goes without saying that many advertisers, which are the bread and butter of their revenue stream, frown upon associating themselves with any shade of legal prostitution.
Due to the low barrier for entry this leads them to attract more casual daters.
On Monday, POF founder, Markus Frind, announced to members that the site will be undergoing some major changes.